Brico io is an Italian company that started out in 1988 and now, 30 years later, has more than 100 points of sale specialized in medium size DIY with over 30.000 products in store, mainly focused on garden and house equipment.
Their strength is that they use an effective purchasing strategy and an efficient value chain to obtain their culture, which is focused on growth.
Brico io has a total turnover of €310 million and has grown with 6% compared to 2016.
The company’s strategic plan includes specific actions in terms of : number of new stores, web and social initiatives, supplier selection, stock management and productivity.
The partnership with Bricoalliance will be a big opportunity to reinforce their market position.
Turnover:
€310 000 000
Number of stores:
108